Client: WAYB, maker of the Pico, an ultra-lightweight, foldable travel car seat Timeline: October 2022 to present Deliverables: A signature 3D brand animation, an interactive 3D web experience with a live color selector, multiple reformatted video versions, a 3D model of a companion carry bag, and web-ready 3D model files (GLB/interactive) for ongoing site integrations Services: 3D product animation, interactive 3D web development, 3D modeling, video reformatting and localization for web
The Challenge
WAYB needed a 3D animation that could carry the Pico’s entire value proposition, its light weight, aerospace-grade frame, compact fold, and washable mesh, in a single automatically-playing website video, without ever showing the product in real life. The brief called for the seat to rotate, fold, unfold, and raise and lower its headrest on screen, in both a full scene version and a transparent version for flexible use across the site. From there, the relationship grew well beyond a single video into an interactive product experience and an expanding library of web-ready 3D assets.
Our Process
The signature animation: WAYB shared reference videos and a prioritized list of product features to hit (ultra lightweight, compact fold, washable mesh, recyclable materials) rather than a rigid script, giving us room to build a sequence around the Pico’s mechanics. We delivered an animatic first to align on structure and music before investing in full rendering, then produced both a full-color scene version and a transparent version for site flexibility.
Iterative brand alignment: Because the video represented the company’s flagship product, review went through the client’s CEO directly, with detailed slide-by-slide annotated feedback documents covering typography, timing, and exact brand color codes (HEX, RGB, and CMYK) that had to be matched precisely. We treated color accuracy as a hard requirement, re-rendering scenes whenever a shade didn’t match the brand palette, and we were transparent when a late-stage color change required new rendering time and cost, rather than absorbing it silently.
Expanding into interactive 3D: Once the video was live, WAYB came back for more than just footage, they wanted customers to be able to explore the product themselves. We built an interactive, in-browser 3D presentation of the Pico (hosted and delivered as a standalone web link) that let site visitors rotate the seat and switch between color options live, later also delivering a version without the color selector and a white-background variant to fit different parts of the site.
Ongoing reformatting and new assets: Over the following years, requests continued in waves: a new vertical (9:16) format for social and paid placements, a smaller carry-bag folding video reformatted to full size, a brand-new 3D model of WAYB’s companion carry bag built from product photos, and eventually the raw 3D model files themselves (in web-friendly GLB format) so WAYB’s own developers could rebuild and maintain the interactive experience as the company redesigned its website. When a direct file handoff needed material or rigging adjustments to display correctly (for example, making the carry harness posable for the website team), we made those updates directly rather than leaving it to the client’s developers to troubleshoot.
A growing relationship: The partnership has continued well past the original video, with WAYB returning for quotes on visualizing additional products (like their Daily Pack bag) and discussing a next-generation Pico 2 launch to collaborate on.
The Result
What began as a single automatically-playing brand video became a multi-year, ongoing 3D partnership spanning a flagship product animation, a full interactive 3D web experience with live color switching, multiple reformatted and localized video versions, and an expanding set of web-ready 3D assets that WAYB’s own team now maintains directly, work that WAYB’s CEO personally reviewed and approved, and that the company has continued to build on for new products years later.
Why It Worked
- Structured review at the highest level: Getting detailed, CEO-level feedback with exact brand specifications kept the flagship video aligned with how WAYB wanted to represent itself, even through many rounds of refinement.
- Growing from video into product: Recognizing that customers wanted to explore the Pico themselves led to building a full interactive 3D experience, not just a video, extending the relationship well beyond the original brief.
- Transparent, fair scoping: Being upfront about what counted as a free fix versus billable rework (and proactively offering solutions like fixing web material exports directly) kept a multi-year relationship built on trust rather than friction.
Rachel A