Plan your 3D product launch video before you brief anyone. Add the features you want to show, decide where the exploded view goes, and drag the shots into order. You get a timed storyboard, a shot-by-shot breakdown and a budget estimate in about a minute.
The structure behind it is the one we use for most CAD-based launch films: a reveal, the product in full, one feature per shot, and a clean ending with your logo. Free, no signup, and you can download the result as a PDF.
Drag the middle shots here or in the list below to reorder them. The reveal opens and the logo closes.
Based on the tiers in our pricing calculator. The final quote comes after we see your product.
Most launch films for physical products follow the same backbone. The details change from product to product, but the order of jobs does not: get attention, show the whole thing, prove it with features, then leave the viewer with the product and one clear next step.
| Shot | Typical length | What it does |
|---|---|---|
| Product reveal | Up to 5 seconds, 2 to 3 quick shots | Light catching an edge, a close detail, then the full silhouette. Earns the next 30 seconds. |
| Hero rotation | About 4 seconds | The product turns slowly so the viewer takes in the whole form before any detail. |
| Exploded view | 2 to 3 seconds minimum | Parts separate to show what is inside. Placed early or late (see below). |
| Features | 3 to 5 seconds each | One feature per shot, a tight cut on the part that delivers it, with a short on-screen callout. |
| Full product | About 3 seconds | Back to the whole product, now that the viewer knows what it does. |
| Logo and call to action | 3 to 5 seconds | Logo, product name and the one thing you want the viewer to do next. |
The reveal and the logo are the only fixed points. Everything between them can move, which is why the storyboard creator lets you drag the middle shots into any order.
Short answer: 30 to 60 seconds for most physical products. The fixed parts of the structure above add up to roughly 19 seconds. Every feature you add costs another 3 to 5 seconds, so the feature count decides the length far more than anything else.
| Features shown | Approximate length |
|---|---|
| 3 | 28 to 34 seconds |
| 4 | 31 to 39 seconds |
| 5 | 34 to 44 seconds |
| 6 | 37 to 49 seconds |
| 8 | 43 to 59 seconds |
Past a minute, most launch videos start losing viewers faster than they gain understanding. Wistia’s analysis of more than a million business videos on its platform found that shorter videos hold a larger share of their audience, and a launch film competes for attention with everything else in the feed. If your list runs past six features, pick the three to five that actually sell the product and save the rest for short feature clips cut from the same 3D scene.
The exploded view is the most flexible shot in a launch film. Where it goes depends on where your features live.
Early, right after the opening. Use this when your features are inside the product: a battery, a motor, a sensor stack, a filtration system. The viewer sees the internals first, and every feature shot that follows makes sense because they already know what is in there.
Late, just before the ending. Use this when your features are on the outside: materials, controls, ergonomics. The features carry the middle of the film, and the exploded view works as a recap of how it all fits together before the final hero shot.
In the middle. Occasionally useful as a transition between two groups of features, for example exterior features first, then an exploded view, then the internal ones.
Kickstarter and Indiegogo. Kickstarter’s rules for Hardware and Product Design projects do not allow photorealistic renderings on the campaign page, and the platform has said that product simulations are prohibited in those categories too. A photoreal launch film still works for pre-launch ads and your own landing page. For the campaign page itself, plan compliant techniques from the start. Our Kickstarter animation page covers what works where.
Amazon listings. Listing videos often play without sound, so every feature shot needs an on-screen callout that makes sense on its own.
Social ads and feeds. Plan a 15 to 30 second vertical cut-down alongside the main film, built from the reveal and your two strongest features. Composing for 9:16 from the start looks far better than cropping a horizontal film later.
Trade show screens. Booth screens loop with no sound. End the film on a frame that flows back into the reveal so the loop feels seamless.
Website or launch page. The full structure works as is. This is where a 45 to 60 second film earns its length, because the viewer has already chosen to look.
A storyboard tells a studio what you want. These files tell them what they are working with, and sending them together gets you an accurate quote in a day instead of a week of back and forth.
The budget estimate in the tool uses the same tiers as our pricing calculator. With your own CAD, the model tier is $200 instead of $400 to $2,000.
Showing every feature. Eight features in 40 seconds means none of them land. The spec sheet can list everything; the film should prove the few that make people buy.
Skipping the full product at the end. The last thing a viewer sees before the logo should be the whole product, not a detail. It is what they remember.
Too short an outro. Anything under 3 seconds and the logo and call to action flash past before anyone reads them.
Cropping a horizontal film for vertical placements. The product ends up cut off at the edges and the callouts disappear. If social matters, compose the vertical version on purpose.
Treating a photoreal film as campaign page content on Kickstarter. Check the rules for your category before you plan where the film will run.
Every shot in order, with its length, what the camera shows, and what the viewer should understand from it. For a 3D product film that usually means a reveal, the full product, one shot per feature, an exploded view where it helps, and a logo with a call to action.
Three to five for most products. Each feature needs 3 to 5 seconds to register, so five features already take a 30 to 45 second film.
Feature shots work at 3 to 5 seconds, an exploded view needs at least 2 to 3 seconds, the reveal runs up to 5 seconds across two or three quick shots, and the logo and call to action need 3 to 5 seconds.
You do not need a finished one, but a rough storyboard makes the quote faster and more accurate, because the studio can see the length, the number of shots and whether an exploded view or environment is involved. The studio will refine it before production starts.
Not on the campaign page for Hardware and Product Design projects, where Kickstarter does not allow photorealistic renderings. You can use it for pre-launch ads, your own website and after the campaign.
With usable CAD files, around 10 to 15 days for a 30 second 3D animation. Building the model from scratch or adding a detailed environment extends that.
Send us your storyboard and CAD files and we will come back with a fixed quote, including honest advice if a shorter film or a different structure would do the job better.
Rachel A★★★★★
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