Our Workflow
3D Product Animation Production Process
how a 3D product animation gets made
From CAD file to final video
Five steps, one accurate 3D model, and your approval before every big move. Here is what happens between the file you send us and the video you launch with.
2 revision rounds at every stage!
Your CAD file
We start from your engineering data. STEP or IGES is ideal, FBX, OBJ or glTF work too. No CAD yet? We model the product from photos, drawings and dimensions.
tip: clean STEP file = sharpest result
Model prep & look development
CAD is built for factories, not cameras. In Blender we repair topology, bevel sharp edges, strip hidden parts, unwrap UVs and build real-world materials. You approve lit still renders.
no real edge is 100% sharp!
Animatic
A low-res 3D blueprint of the whole video. We lock the story, timing and camera choreography before any heavy rendering starts.
Full-quality preview
Photoreal textures, studio lighting and final materials go on. You review style frames and preview clips that show exactly how the finished video will look.
Final render & polish
High-res render, VFX, sound design, music and color grading. Delivered as a Full HD 16:9 master, with 4K and vertical social cuts available.
Your launch video, no surprises.
- ~20business days for a standard 1-minute video*
- 2xrevision rounds at every production stage
- 13D model, reused for renders, social cuts and updates
*from a clean CAD file. Complex products or models built from scratch can take up to two months.
launching a product soon?
Download our Workflow as an document (PDF)
We hope this brief overview gives you a clear understanding of how we craft high-end 3D product animations. If you have any questions or want to discuss your next project, feel free to head over to our contact page - we'd love to help you bring your vision to life.
Rachel A