Case Study: Bringing Ciara’s Crius Notebook Line to Life in 3D

Client: Hypertec, an IT solutions provider, for its Ciara-branded Crius notebook line Project type: 3D-rendered product launch video Deliverable: A 30-second animated video showcasing three laptop models for a B2B audience

The Brief

Hypertec SP reached out to Quince Creative directly to bring their Crius notebook line to life in 3D. The brief called for a visually striking 30-second video aimed at B2B managers, to be used on the company’s website and social channels. The goal was to showcase the laptops’ features, design, and capabilities in a way that felt premium and engaging, with Quince Creative handling the full production process: concept development, 3D modeling and rendering, animation, music, and post-production editing.

After an initial call to align on the vision, the client shared a reference video from a well-known 3D product animation studio as a benchmark for style and production quality, giving the team a clear target to aim for.

Scoping and a Course Correction

Early conversations centered on rendering two laptop models, a 14-inch and a 15-inch version. When the formal project agreement came through, it included a third, smaller educational model that hadn’t been part of the original scope or pricing discussion.

Rather than quietly absorbing the extra work, Quince Creative flagged the discrepancy directly with the client. The two sides worked through it collaboratively: the original agreement was closed out, and a new one was put in place structured around three clear milestones, a 3D modeling phase, an animatic (animated storyboard) phase, and the final full-quality video, with a revised budget that accounted for all three laptop models. The client secured updated internal budget approval, and the project moved forward on the new terms without further disruption.

Production

With the agreement settled, production began with source material: the client sent a large batch of product photography covering each laptop from multiple angles, including details the team specifically requested, like the underside of each unit and straight-on (rather than angled) shots of the keyboards, along with measurements, logos, a full features list per model, and a properly licensed Windows 11 screen image to use in the renders.

Quince Creative delivered the first two completed laptop models, the 14-inch and 15-inch versions, for review. The client routed the renders to their own internal director for sign-off, and feedback came back focused on small refinements, like removing an unwanted keyboard reflection in one of the images. As the project’s pace picked up, Quince Creative brought in additional team support to keep communication moving quickly alongside the client, and updated renders addressing every note were turned around within a day.

With all three laptop models approved, the project was cleared to move into the animatic phase, the next step toward the final animated video.

Why It Worked

• Catching a scope mismatch early and addressing it directly. Rather than letting an under-scoped contract slide or quietly stretching to cover it, Quince Creative raised the issue immediately and worked with the client toward a fair, restructured agreement before production ramped up.
• Requesting the right source material up front. Asking specifically for angles like the laptop undersides and straight-on keyboard shots meant fewer surprises once modeling was underway.
• Structuring the project into clear milestones. Splitting the work into a modeling phase, an animatic phase, and a final video phase gave both sides natural checkpoints to review progress and stay aligned.
• Scaling communication as the project grew. Adding team support to manage the back-and-forth kept feedback turnaround fast even as the volume of communication increased.