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We’re often asked to explain our production process, so we’d like to provide a brief overview of how we approach creating 3D product animation videos.
Our process is divided into four key stages:
In many cases, clients are unable to provide us with a 3D model of their product. When this happens, we create one ourselves. To ensure accuracy, we ask clients to supply multiple photos of the product from different angles, taken as straight-on as possible. Once we have enough reference images, we can create a highly accurate 3D representation of the product.
Once our clients are satisfied with the 3D model, we move on to the second stage of our production process: designing concept renders. At this stage, we take the 3D model and place it in various environments or settings to determine the most suitable background, based on the ideas we’ve discussed with the client.
These backgrounds can range from dark and cinematic to colorful, tech-inspired, abstract, or youthful. The possibilities are endless, and we tailor the style to best match the product’s vision and target audience.
Once the 3D product renders are approved by our clients, we move to the next stage: producing the animatic, or animated storyboard. This allows our clients to preview the overall flow of the animation, including its audio-visual synchronization (such as the choice of music), scene lengths, and the arrangement of video elements.
The animatic is typically rendered in just a few colors or in grayscale, with many finer details intentionally omitted to save on production time and costs. This phase is designed for quick adjustments based on client feedback, making it the ideal time to implement any changes before moving forward with full production.
One of the final stages in our 3D product animation video production is focusing on the details and rendering the full-quality video for the client’s final review. At this point, we refine textures, materials, lighting, and the overall appearance of each element. We also render image sequences, which undergo post-production enhancements such as visual effects and sound design.
Once this stage is complete, the full-quality video is sent to the client for final approval. Upon receiving confirmation, we mark the project as finished.
